Assist Finance Group

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Assist Finance Group (AFG) is a prominent player in the Australian mortgage broking and financial services industry. Founded in 1994, AFG has grown to become one of the largest aggregator groups, connecting a vast network of independent mortgage brokers with a diverse panel of lenders. Their core business revolves around empowering brokers with the tools, resources, and support they need to thrive in a competitive market.

AFG’s primary function is to act as an intermediary between brokers and lenders. They negotiate competitive commission structures and provide access to a wide range of loan products, including residential mortgages, commercial loans, asset finance, and personal loans. This allows brokers to offer their clients a broader selection of options tailored to their individual financial circumstances and goals. Instead of being limited to the products of a single lender, brokers affiliated with AFG can access a vast marketplace of loan solutions.

Beyond simply providing access to lenders, AFG invests heavily in technology and infrastructure to streamline the broking process. Their proprietary software platform, often referred to as “Mercury,” is a comprehensive solution that manages the entire loan lifecycle, from client relationship management (CRM) and loan application processing to compliance and reporting. This technology reduces administrative burden, improves efficiency, and allows brokers to focus on building client relationships and providing expert advice.

AFG also provides comprehensive training and professional development opportunities for its broker network. This includes courses on product knowledge, compliance, sales skills, and business management. By equipping brokers with the latest industry knowledge and best practices, AFG aims to enhance their professionalism and ensure they are well-equipped to navigate the complexities of the mortgage market. This commitment to education fosters trust and confidence among consumers seeking mortgage advice.

The strength of AFG lies in its extensive broker network and its strong relationships with lenders. This allows them to advocate for the best interests of their brokers and, ultimately, their clients. AFG actively participates in industry forums and engages with regulators to shape policy and advocate for a fair and transparent mortgage market. They also provide support to brokers in navigating regulatory changes and compliance requirements, ensuring they operate within the bounds of the law.

In summary, Assist Finance Group plays a vital role in the Australian financial landscape by connecting independent mortgage brokers with a diverse range of lenders, providing them with cutting-edge technology, comprehensive training, and ongoing support. This empowers brokers to offer consumers a broader range of loan options, expert advice, and a more personalized approach to mortgage finance.

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