Oakbrook Finance Limited, operating under various brand names, including Likely Loans, was a UK-based consumer finance company that specialized in offering unsecured loans to individuals with near-prime and subprime credit profiles. Established in 2011 and headquartered in Nottingham, Oakbrook aimed to provide accessible credit solutions to a segment of the population often underserved by traditional high-street lenders. The company’s primary target market consisted of individuals who, while not having perfect credit scores, demonstrated an ability to repay loans and were seeking alternatives to payday lenders or other high-cost credit options.
Likely Loans, the most prominent brand associated with Oakbrook, offered loans ranging from £500 to £5,000 with repayment terms spanning from 12 to 60 months. The application process was primarily online, leveraging data analytics and automated decision-making to assess creditworthiness. Oakbrook emphasized responsible lending practices, claiming to conduct thorough affordability checks to ensure borrowers could comfortably manage repayments. They also highlighted the transparency of their loan terms and interest rates, aiming to build trust with customers who may have experienced negative experiences with other lenders in the past.
However, Oakbrook Finance faced significant challenges and controversies regarding its lending practices. In 2019, the Financial Ombudsman Service (FOS) upheld a number of complaints against the company, citing instances of irresponsible lending. These complaints centered around Oakbrook’s failure to adequately assess affordability, leading to loans being issued to individuals who were ultimately unable to repay them. The FOS rulings contributed to increasing scrutiny of Oakbrook’s business model and its adherence to regulatory guidelines.
Adding to its woes, Oakbrook also faced issues related to data security. In 2020, the company suffered a significant data breach, compromising the personal information of thousands of customers. This breach raised concerns about Oakbrook’s data protection measures and its ability to safeguard sensitive customer data. The Information Commissioner’s Office (ICO) launched an investigation into the incident, further damaging the company’s reputation.
Ultimately, the combination of regulatory pressure, legal challenges, and the reputational damage stemming from irresponsible lending accusations and data breaches led to Oakbrook Finance entering administration in April 2020. The administration process was handled by PwC, and its primary objective was to recover outstanding debts and distribute any remaining assets to creditors. While the company ceased originating new loans, the existing loan book continued to be managed. The administration of Oakbrook Finance served as a cautionary tale, highlighting the risks associated with lending to vulnerable borrowers and the importance of adhering to strict regulatory standards within the consumer finance industry. The case also underscores the potential consequences of inadequate data security measures in an increasingly digital lending landscape.